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With the growing importance of having a robust online presence, the need for website building platforms has skyrocketed. The options are numerous, ranging from simple personal blogs to complex e-commerce stores, making it difficult to determine which platform to choose. In this blog post, we’ll delve into the current market share of the WordPress platform compared to other website building options, and shed light on why it has become the go-to choice for so many.

Market share: An analysis of the latest numbers

As per W3Techs, on February 13, 2023, the WordPress platform holds a market share of 40.8% of all websites on the internet. This is a remarkable achievement, particularly when compared to its nearest competitor, Shopify, which has a market share of only 3.1%. These statistics demonstrate the dominance of the WordPress platform in the website building market, but what has led to its success?

To comprehend the appeal of the WordPress platform, it’s important to examine the market as a whole. There are various website building platforms, each with its own strengths and limitations. For instance, Wix and Squarespace are designed for ease of use, offering drag-and-drop interfaces for website building. On the other hand, Magento and Shopify are more complex and suited for e-commerce businesses.

What distinguishes the WordPress platform from the competition is its perfect blend of customization and user-friendliness. Being an open-source platform, the WordPress platform is free to use and can be altered by anyone. This has resulted in a thriving community of developers who have created countless plugins and themes that can be used to enhance the functionality and appearance of a WordPress site. Furthermore, the platform was built with the end-user in mind, making it user-friendly and intuitive.

Why the WordPress platform is the preferred choice

So, why do so many businesses and individuals opt for WordPress as their website building solution? Let’s examine some of the key benefits of using the WordPress platform in more detail:

Customization options

One of the biggest draws of WordPress is its customization capabilities. With a plethora of plugins and themes available, building any type of website with the WordPress is feasible. Whether you require a simple blog or a complex e-commerce store, there’s a plugin or theme that can help you achieve your goals.

Search engine optimization (SEO) friendly

Another significant advantage of the WordPress platform is its SEO-friendly design. The platform is optimized for search engines, which increases the chances of your website ranking higher in search results. Additionally, there are numerous SEO plugins available to further enhance your site’s search engine optimization.

Cost effective solution

Being an open-source platform, WordPress is free to use. The only expenses associated with using it are for hosting and any premium plugins or themes you choose to use. This can result in significant cost savings compared to other website building platforms, which often charge monthly fees or a percentage of your sales.

User friendly

One of the most significant benefits of the WordPress platform is its ease of use. Unlike more complex platforms like Magento, WordPress was designed with the end-user in mind. Its user-friendly interface and backend make it effortless for even those without technical expertise to create and manage a website.

Large community

Finally, the WordPress platform has a massive community of users, developers, and enthusiasts. This means that there are countless resources available to assist you with any questions or issues you may encounter.


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