While web design may play a central role in moving your lead down the sales funnel, you first need to consider your website strategy as your GPS in guiding your activities on your journey to …
4 strategies to optimise your Facebook Page for SEO
Search Engine Optimisation (SEO) is all about maximising your online presence in order to rank organically on a search engine results page (SERP). While this includes optimising your website, your presence on social media can …
7 hacks to grow your Facebook Page Following
Facebook makes your brand extremely accessible, providing an informal yet professional way of connecting with your target market. That may sound all well and good, but how do you get this said target market to …
Why we stopped using premium themes for WordPress projects
Commercial WordPress themes or premium themes were once considered the gold standard. These themes made WordPress web designers lives much easier by allowing them to create great looking websites for customers rather quickly. So why …
Our top 7 SEO trends for 2018
As websites and online platforms continue to become more user-centric, so does the search industry with a focus on providing results that are relevant and customised for your user. This has a direct impact on …
Key web design trends for 2018
Web design trends serve to accommodate the fact that people are faced with ever increasing demands on their time and attention. For this reason, elements such as simplicity, ease of access and use are becoming …
7 essential content ideas for strategic Instagram Posts
Success on the Instagram platform is dependent on the quality of content – both visual and textual, in order to facilitate engagement and expand your follower base. Content can be used strategically, telling your brand …
6 essential elements which maximise your Instagram Profile
Your Instagram Profile is the key point where your followers and people conducting searches, can find information about you or your brand. Think of it as your home page on the platform, where you write …
5 secrets to writing an irresistible introduction for your blog
Anxious about the first sentence of your blog? As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.” In other words, give yourself (and your blog a chance) before getting stuck …
5 strategies to create a great headline for SEO and your audience
Think of a newspaper headline – enticing the masses to buy the paper and read further, acting as a teaser which invites you to find out more information. Titles can be used effectively to generate …
6 reasons to plan your blog before you start writing
Do you create a plan for your blog before you start writing it? Plans don’t have to be in-depth, but they can provide key points which serve as signposts for the focus and outline of …
How to plan an amazing blog post that drives traffic to your website
Having a plan before you start writing your blog post is great for 2 reasons: a) You are not starting with what can be a dreaded blank page; and b) You have an idea in …
WordPress Menus – Updating and changing the menu
WordPress is a great website content management system with so much functionality. This includes creating menus for your site. Depending on your WordPress theme there might be more than one menu location, but the main …
Why your website has to be mobile friendly
We are still amazed by the number of websites we visit that are non responsive and do not look good on a mobile device. It makes no sense to us because surely the owners of …
7 key elements of impactful content
Content marketing involves the creation of relevant, valuable, impactful content which creates a connection with your target audience, establishing the foundation of interest in your brand in order to facilitate sales of your product or …