You cannot just build a website and expect people to find it. Here are 5 free SEO tools that you can use to improve your own Search Engine Optimisation.
Search Engine Optimisation is an ongoing venture. You need to be constantly working on your Search Engine Optimisation – to ensure you stay at the top of the Search results and not let your competitors take your results. There are several agencies who you can pay to manage your SEO for you but, if you don’t have a budget, there are tools you can use to make your SEO work for you. The purpose of this article is to share with you 5 of the best free tools available to you to help optimise your results
Free SEO tools you can use right now
Google wants their users to have a good experience so they will ensure that the results they show provide their users with a good experience. This includes load speed and usability. You put the URL of your website in the PageSpeed Insights page and it will assess your performance, providing ideas of where you can improve.
Most people use Google for search, so it makes sense to go to the source when looking for what people are searching for. The Google Keyword Planner is mainly designed to be used when implementing paid Ad campaigns with Google Adwords but it’s of course also useful for Search Engine Optimisation. You can see what people are searching for. More importantly, you can see how often search phrases are searched for so you can come up with a strategy of what search terms to prioritise for.
Here is another keyword tool for you to use. If you are looking for different keyword phrases around a word or theme, then this tool is for you. You put in one word, and this Keyword Tool gives you several other opportunities to use.
Sometimes things go wrong with your website but it can be hard to manually keep on top of everything. You don’t need to with Google Webmaster Tools. Google Webmaster Tools is perfect because it tells you what Google is looking for. If there are errors you need to fix to improve your rankings, Google Webmaster Tools will give you alerts. You should log in regularly to make sure everything is okay.
Google does not like duplicate content. They don’t like it when they see the same content on more than one website. Before publishing something on your own site, you should do a duplicate content
Check. Just enter your URL, and Copyscape will tell you whether this content exists anywhere else.
SEO tools are a big help but…
While carious utilities will help you improve SEO, remember that human generated content that helps your user is paramount.