When it comes to creating your website, it is important to establish just what you intend the site to accomplish in terms of your business and marketing goals. Used properly and strategically, a website can …
Creating content for each stage of the sales funnel
When it comes to buying, your customer goes through various stages before finally settling on a purchase. This is the sales funnel, the process through which a prospect travels until becoming a lead and then finally a …
8 Key web design elements to drive traffic and sales
You may have established an online presence for your business, but does your website have the key web design elements to drive traffic and sales? Use these check points to ensure that you have the …
5 Tips to optimise your website for lead generation with a landing page
Okay – so you’ve attracted enough attention to get visitors to your website. Now what? Your next step is to turn your website into a lead generating machine. This basically boils down to your website …
Why is it important to have a website?
Think of your website as your home out there in cyberspace. Just like your physical home on terra firma. Your virtual home (aka, your website) is something that you can call your own. In fact, …