Anxious about the first sentence of your blog? As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.” In other words, give yourself (and your blog a chance) before getting stuck …
5 strategies to create a great headline for SEO and your audience
Think of a newspaper headline – enticing the masses to buy the paper and read further, acting as a teaser which invites you to find out more information. Titles can be used effectively to generate …
6 reasons to plan your blog before you start writing
Do you create a plan for your blog before you start writing it? Plans don’t have to be in-depth, but they can provide key points which serve as signposts for the focus and outline of …
How to plan an amazing blog post that drives traffic to your website
Having a plan before you start writing your blog post is great for 2 reasons: a) You are not starting with what can be a dreaded blank page; and b) You have an idea in …
7 key elements of impactful content
Content marketing involves the creation of relevant, valuable, impactful content which creates a connection with your target audience, establishing the foundation of interest in your brand in order to facilitate sales of your product or …
5 tips on writing impactful posts for LinkedIn
A LinkedIn post is basically a status update – letting your audience know what’s news with your brand and sharing new updates about significant developments in your industry and company. It is also an ideal …
WordPress – Adding a New Page
WordPress is a great website content management system. You can read my other blog post if you want to learn more about what WordPress is. In this article, I want to share with you the …
5 strategies for writing valuable evergreen content
Evergreen content is an essential part of a content marketer’s toolbox. This content is not dependent on fashion or news of the day. Rather evergreen content has an unchanging quality existing as an independent source …
3 Things You Need To Understand About SEO that you probably hadn’t thought of
Search Engine Optimisation (SEO) is important. It’s how people find your website in Google. Search Engine Optimisation has changed over the years. Sometimes it is hard to keep up. In this post, we’re going to share …
5 On Page SEO Factors You Cannot Ignore
Google has a number of factors when ranking websites. There are on page factors and off page factors to consider. On page SEO factors are generally more important. Google ranks them more highly. Here is …
How to use storytelling in a content strategy
Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world. This is achieved by a structure with different components which contribute to developing …
6 strategies for effective SEO copywriting
SEO is about optimising or strategically enhancing your website content to enable higher website ranking on Google’s Search Engine Results Pages or SERPs. This in turn drives traffic to your site. It is also helps …
6 key questions to ask when creating storytelling content
Storytelling is an integral part of the fabric of human history. It is how information has been handed over, from generation to generation over the centuries. Starting off as an oral tradition, the medium and …
7 key ways to implement an effective content marketing strategy
Content marketing involves the creation of meaningful, valuable content which resonates with a target audience to facilitate a relationship which inspires brand loyalty and translates into revenue. In order to implement an effective content marketing …
Content Marketing For Business
Content has been around since the invention of language or perhaps even further back, from the time of the first intentional exchange of sounds to create meaningful communication between two or more people. Evolving over …