Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world. This is achieved by a structure with different components which contribute to developing …
6 key questions to ask when creating storytelling content
Storytelling is an integral part of the fabric of human history. It is how information has been handed over, from generation to generation over the centuries. Starting off as an oral tradition, the medium and …
6 Reasons why you should have a blog
While blog content may have had romantic origins as an online journal, today’s blog is more of a strategic way of showing your brand as a thought leader in a particular industry. If you are …
How often should you update your website content?
As we know, the playground of the internet is ever-changing. New trends appear constantly, with fresh, improved ways of communicating with your customer. This can impact on website content of the text, images, videos, animations …
Blog writing: 7 Ways to maximise time and boost efficiency
We live in times which demand the creation of a continuous flow of content, finding ourselves trying to fit more into a day with an ever increasing workload. One of the ways to cope with …