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April 16, 2017May 18, 2017Categories Content Development, SEO

How to use storytelling in a content strategy

How to use storytelling in a content strategy

Stories bring a brand to life, providing insight into a world of brand offerings while enhancing a customer’s experience of this world.  This is achieved by a structure with different components which contribute to developing …

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March 1, 2017Categories Business Development, Content Development, SEO

6 key questions to ask when creating storytelling content

6 key questions to ask when creating storytelling content

Storytelling is an integral part of the fabric of human history.  It is how information has been handed over, from generation to generation over the centuries.  Starting off as an oral tradition, the medium and …

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December 22, 2016February 1, 2017Categories Business Development, Content Development, SEO

6 Reasons why you should have a blog

6 Reasons why you should have a blog

While blog content may have had romantic origins as an online journal, today’s blog is more of a strategic way of showing your brand as a thought leader in a particular industry.  If you are …

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November 17, 2016February 1, 2017Categories Content Development, SEO

How often should you update your website content?

How often should you update your website content

As we know, the playground of the internet is ever-changing.  New trends appear constantly, with fresh, improved ways of communicating with your customer. This can impact on website content of the text, images, videos, animations …

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July 18, 2016February 1, 2017Categories Content Development, SEO

Blog writing: 7 Ways to maximise time and boost efficiency

Blog writing: 7 Ways to maximise time and boost efficiency

We live in times which demand the creation of a continuous flow of content, finding ourselves trying to fit more into a day with an ever increasing workload.  One of the ways to cope with …

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