Anxious about the first sentence of your blog? As marketing genius Seth Godin says, “I define anxiety as experiencing failure in advance.” In other words, give yourself (and your blog a chance) before getting stuck …
5 strategies to create a great headline for SEO and your audience
Think of a newspaper headline – enticing the masses to buy the paper and read further, acting as a teaser which invites you to find out more information. Titles can be used effectively to generate …
6 reasons to plan your blog before you start writing
Do you create a plan for your blog before you start writing it? Plans don’t have to be in-depth, but they can provide key points which serve as signposts for the focus and outline of …
How to plan an amazing blog post that drives traffic to your website
Having a plan before you start writing your blog post is great for 2 reasons: a) You are not starting with what can be a dreaded blank page; and b) You have an idea in …
6 key questions to ask when creating storytelling content
Storytelling is an integral part of the fabric of human history. It is how information has been handed over, from generation to generation over the centuries. Starting off as an oral tradition, the medium and …
7 key ways to implement an effective content marketing strategy
Content marketing involves the creation of meaningful, valuable content which resonates with a target audience to facilitate a relationship which inspires brand loyalty and translates into revenue. In order to implement an effective content marketing …
Content Marketing For Business
Content has been around since the invention of language or perhaps even further back, from the time of the first intentional exchange of sounds to create meaningful communication between two or more people. Evolving over …
6 Reasons why you should have a blog
While blog content may have had romantic origins as an online journal, today’s blog is more of a strategic way of showing your brand as a thought leader in a particular industry. If you are …